Fraternity Rush T-shirt Design

   In my first year in my Fraternity, Alpha Sigma Phi -- I was tasked with creating the next semester's Rush Tee Shirts.

   Rush is a time of the semester where fraternal and sororal orders try and recruit new members to each of their respective fraternities and sororities.

First draft before font was chosen:

    My first draft used a character from Invader Zim, but because the Character GIR was mostly unknown at the time, my fraternity brothers and I decided to go with a more recognizable character to college students.





An online - webisode website that us nerds enjoyed going to a nerdy technical college:

www.Homestarrunner.com


   I designed the Tee Shirts with a 4 color process on both Red and Grey Shirts, because our fraternal colors are Cardinal and Stone.

The process colors:     Black, White, Yellow, & Glow-in-the-Dark.

Here is a small sample mock up of the front of the shirts:

13" Wide x 9" Tall graphic - Red

13" Wide x 9" Tall graphic - Grey

Action Shot:

*Anyone in Design of any sort would benefit from reading books that too many young people have forgotten thanks to the speed of technology & the evolution of art.  Art which sometimes forgets the reasoning behind older standards and regulations in the pursuit of the new.


   My book recommendation for Layout Design would be 'Mastering Layout: On the Art of Eye Appeal' ~ by Mike Stevens.  A lot of study went into the psychology of appeal, retention, and natural layout; A set of rules that are universally understood.


Link: http://www.amazon.com/Mastering-Layout-Art-Eye-Appeal/dp/091138068X




    When I worked in Advertising for the creator of the Eight-O'Clock Coffee Logo -- I learned a lot from him and other artists from my home-town.


**Something I have learned about expediency and eye appeal though training architects and engineers, laymen, and clients: 


   The faster the technology - e.g. speed reading, navigating websites, creating presentations, developing software &/or computer code, error-proofing construction documents, reading or writing technical manuals, etc. -- The more concern about layout and standardization within each genre or classification. 


Or for a shorter version:  The Faster the Tech, the more concern about customization.


   Art is a niche, and each field of study has an art unto itself - but the greatest artists follow a set of rules within their process, and do not see the rules as a limiting factor to their own creative process.


From the worlds of Art, Architecture, and Engineering: 
      Information should never be shown as SuPer GraPHiCs.